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Music From A Honda Commercial

from Network Transmissions by Clarinette

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An early experiment recorded in 1985 in a fit of disgust with Lou Reed appearing in, and using "Walk On The Wild Side" in, a series of television commercials for Honda Scooters (the original commercial can be found on YouTube). It's so common now to see musicians and artists appear in television commercials and even more so to hear important music woven into commercials that it may be inconceivable that there was once a time when such a thing was tantamount to treason in the independent music world; and Lou Reed was, up until then, a central influence on just about anyone who had anything worth saying in independent rock music (overstated, but not by much). Seeing Reed appear hawking motor scooters on primetime television sent a shockwave through much of the independent music world. "Music From A Honda Commercial" uses several peices of Reed speaking (in interviews) and loops and delays them into a duet with electric guitar (likewise looped and delayed). Ironically (given the weight of judgment brought down upon Reed) the title is a nod to two tracks by Van Dyke Parks which appeared on late 1960's Warner Brothers' Loss Leaders LP's, "Music For Ice Capades TV Commercials" from "The 1969 Warner/Reprise Record Show" and "Music For Datsun TV Commercial" from "The 1969 Warner/Reprise Songbook", of course both of Van Dyke Parks pieces were wildly experimental (too much so for even late 60's television spots) and were in the end not used for the purpose for which they were recorded, but both can also be found on YouTube (the Ice Capades music can also be found on the CD "Arrangements, Vol. 1").

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from Network Transmissions, released January 1, 2010

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Clarinette Edinburgh, UK

Clarinette began making tapes for broadcast on KPFA's "Assassinatin' Rhythm" in the mid-80's, in time the project went dormant until some tapes were found in 1999. One of those tapes made it to Sonic Youth's Thurston Moore who asked to release an LP. Tapes from those early years along with newly recorded material were released in 2002 as Haze. Clarinette has been an active recording project since. ... more

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